Emergency Preparedness Kits Designed for Infants.

Thoughtfully designed to support breastfed and bottle-fed babies the first 72 critical hours of an emergency.

Our kits provide emergency support supplies. Feeding need vary by baby and caregiver.

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Why FIRST72 BABY™ Exists

When emergencies happen, parents often have minutes - not hours to prepare. FIRST72 BABY™ kits help you feel calm, prepared, and supported with carefully selected essentials for your baby. Created by parents, for parents.

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Two kits. One purpose: protecting your baby.

Breastfed Baby Kit

Designed to support breastfeeding and pumping during emergencies.

Emergency feeding support supplies
Hydration support items for mother
Hygiene essentials
Comfort and warmth items
Parent support essentials

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Bottle-Fed Baby Kit

Designed to support formula and bottle feeding safely when services are disrupted.

Emergency feeding supplies
Sterile feeding tools
Hygiene essentials
Comfort items
Health and safety tools

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What FIRST72 BABY™ Is and Isn't

Is :

A support kit
A preparedness tool
Peace of mind for parents

Isn't:

A guaranteed 72 hours formula supply
A substitute for parental judgment
A replacement for individual baby needs

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From One Parent to Another

I created FIRST72 BABY™ because I realized how unprepared I would feel in an emergency.

This kit is the one I wanted for my own baby.

- Founder